Use More Video
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Video content is definitely taking over the social media landscape. A great content strategy includes using both pictures and videos to get the message across. Creating good video content is definitely beneficial because it ranks better than photos or just a post with no image. Facebook specially favors video over photos. We will be providing some more video tips on how to create video for you brand or business with out breaking the bank. If you have any questions or need some help with this email us at info@908ent.com.
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How To Use Instagram Story Highlights
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A great way to showcase certain aspects of your business or brand. This can be used to show off services, promotional events, specials and more. They can act a as mini menu on your instagram profile right below your bio so when people come across your page they will stop and look to see if it is of interest to them. If you aren’t using highlights, people won’t have the opportunity to see them and they will just move onto the next profile. If you have any questions or need some help with this email us at info@908ent.com.
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How To Get A Blurred Background On Your Photos
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One of the main questions we get asked is how do you get pictures to look professional or how do you get your video to look cinematic. The quickest way to up your content is to have a nice picture with the subject in focus and a blurred background. You do not need a fancy camera to do this, although it does help. The secret is to get your subject off the background. You want to create as much space between your subject and the background as possible. This will help you achieve the look you are seeking. If you have any questions or need some help with this email us at info@908ent.com.
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Start Using Instagram Stories
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Instagram stories are now a huge part to any Instagram content strategy. Try to starting using them as much as you can. When posting a story be sure to use the stickers for location, hashtag, and even the poll sticker if it fits. Also tag other accounts when applicable because doing all of these things together will increase engagement. By utilizing all these features and using stories, Instagram will reward your posts in news feed by bumping them up in the timeline. Since you are incorporating all the features of the app, Instagram will show your posts to more people. For more information email us at info@908ent.com
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Image & Sizing
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A quick content tip that we do here at 908 is that we try to add text to images to make them as engaging as possible. We don’t suggest putting a lot of text just a few words to catch people’s attention. This is where we use canva, you can create a custom size image and add text easily. If you are posting to facebook the best aspect ratio is 1200x628 pixels, this will allow your image to be seen fully in the news feed on both desktop and mobile without people having to click on it. For more information email us at info@908ent.com
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Instagram Text Features
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As you can see there are new text features on Instagram stories. This is also a great tool to use to boost your content. You can use a blank background or one of the provided Instagram backgrounds and use the new fonts and features to create something interesting to captivate your audience. You can mix up the fonts and colors to create a custom message from your personal brand or business that will keep people coming back. For more information email us at info@908ent.com
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Paid Social
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Another way to increase your accounts engagement is by using paid social. Advertising on social media is really the cheapest form of adverting a business can do. For the amount of money it would cost for you to advertise on a billboard, to be in the newspaper, or send out mailers you can allocate that money into Facebook or Instagram and reach a much larger targeted audience. This is a much better use of your adverting budget because it allows you to control who is seeing your ad by using creating a targeted population that will likely be interested in your business or brand. For more information email us at info@908ent.com
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Start Using Canva
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If you are struggling with your content or not seeing much engagement it is probably because you just need a little boost. Don't get me wrong we have the Adobe Suite with Photoshop, Lightroom, Illustrator, and all the other softwares. However, sometimes for a social media post those aren’t necessary and this is where we use Canva. Canva is a great, free online tool where you can edit, add text, and resize pictures, use custom aspect ratios for specific social media platforms, and more. For more information email us at info@908ent.com
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Stop Using 30 Hashtags
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Stop using 30 hashtags and stop putting them in the comments. I used to do this for a very long time because Instagram rewarded you for doing this. Now with the new Instagram algorithm it does not count any hashtags that are in the comment and it does not like you using the max number of hashtags. So try to stick to 5-10 industry specific hashtags. For more information email us at info@908ent.com
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